Celebrities on a ski holiday
Blue blood on white slopes. St. Moritz is still the celebrity hotspot for ski holidays. Here, crowned heads from the Netherlands, Sweden and Spain spend their ski holidays. The moneyed elite are there too. Sitting on a ski lift next to Madonna or Robbie Williams—that would make for quite a holiday experience, wouldn’t it? Irvana Trump also enjoys her champagne in St. Moritz, as do the Flicks, the Bismarcks and the Fürstenbergs. The party scene is at the Alpina Hut or the Dracula Club. In summer, people meet up to play golf.
A high concentration of celebrities in Kitzbühel
In Kitzbühel, Tyrol, Austria, ski holidaymakers mostly run into German celebrities. Willy Bogner, Guilia Siegel, Franz Beckenbauer, Niki Lauda, Udo Jürgens, Lothar Matthäus, Christopf Daum, Mathias Sammer, Vicky Leandros, as well as Robbie Williams and Chris de Burgh, all like to spend time there. The Stanglwirt, Stamperl and Fünferl are popular spots. The jet set meet up to dance at the “Take-Five” and “Roses” discos. Sometimes you wonder whether après-ski is the main attraction or whether people come to ski in Kitzbühel.
Celebrities on a ski holiday
Date: 30/09/2026
St. Anton am Arlberg
Spain’s royal couple and Gloria von Thurn und Taxis are often seen in St. Anton am Arlberg in Austria. Princess Caroline of Monaco and Prince Ernst-August sometimes visit Zürs. Queen Beatrix of the Netherlands has preferred Lech, farther west, for decades.
The mountain village of Sulden in South Tyrol
The tranquil South Tyrolean mountain village of Sulden is a meeting place for business celebrities such as Hubsi Burda and Jürgen Schrempp. Ski aces Tomba and Wasi also enjoy their Jagatee at Reinhold Messner’s “Yak and Yeti” restaurant. Messer restored the 600-year-old mountain farmhouse. The Messner Mountain Museum Ortles, dedicated to ice, opened in 2004. Reinhold Messmer also keeps a herd of yaks.
Herbert Grönemeyer, Angela Merkel and Thomas Gotschalk spend their holidays at the “Kaffeemühle” house on the Trentino–South Tyrolean Rosengarten massif, where Churchill, Goethe and Kafka had already sought rest during their winter holidays.
Davos in Switzerland
Prince Charles, Harry and William take ski holidays in lively Davos, in Switzerland’s Graubünden region. They stay at the Walserhof in the quieter nearby village of Klosters. Prince Charles has loved the peaceful mountain village since 1978.
