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Telenor remains the sponsor of the Norwegian Ski Federation

Telenor remains the sponsor of the Norwegian Ski Federation
Telenor remains the sponsor of the Norwegian Ski Federation

One of Europe's largest telecommunications companies - Norwegian “Telenor” - remains the main sponsor of the Norwegian Ski Federation. The fact that the sponsorship agreement between the federation and Telenor renewed was announced on September 30, 2010. Under the contract Telenor remains the main sponsor of the Federation.

In skiing Norway is one of the world leaders. The presence of Telenor advertising on the sports form of the Norwegian athletes will allow the company to position its brand as dynamic and fast growing.

In addition to support of adult athletes Telenor will provide financial assistance to children's ski competitions. In particular with support of Telenor in Norway are organized children's ski competitions - Telenor Karusellen.

The total amount of sponsorship funds that will be provided by Telenor for the Norwegian Ski Federation is 40 million Norwegian kroner. Support of the Norwegian ski sports according to the contract will be provided for the next 4 years.

According to representatives of Telenor, it is a great honor for the company to be represented by leading mountain skiers in the world.

A new edition of the agreement also includes allocation of 50 000 Norwegian kroner for the functioning of a school for young athletes.

History of cooperation between Telenor and the Norwegian Ski Federation began in 2005. During this time the parties were able to implement a number of joint projects, the most successful of which is thought to be the children's ski competition Telenor Karusellen, which annually attracts up to 60 000 participants.

In the coming 2010/2011 ski season Telenor has also assumed the sponsorship of the Norwegian alpine skiing national team.

In addition to the skiing Telenor is also providing sponsorship to football teams in Norway. Company sponsors one of the popular football tournaments in Norway - Telenor Cup.

Ilya Kalachev

Date: 03/10/2010

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