Festival at the ski resorts is a simple and effective way to draw attention to the resort. Ski festivals can kill three birds with one stone: good promotion of the resort, increased flow of tourists, and with some luck - creating the event's reputation, which will be firmly established.
Perhaps, the most lush and vibrant ski festivals in Europe are season openings. Here ski resorts in Austria, France, Italy and Switzerland are competing with each other in a variety of types and options.
The basic format of the opening festival is show. To date, the most high-profile opening of the ski season is held in Ischgl. History of the festival has more than one decade. During this time on the scene in Ischgl played a lot of international music stars from Elton John and Bob Dylan to Katy Perry. The stage in Ischgl is the indicator, which shows who sets the tone in the modern music. Typically, the opening festival takes place in Ischgl in the last weekend of November. St Anton, Saalbach, Kaprun - all of these resorts are also known for its grandiose shows in Austria.
In France are also regularly held festivals at ski resorts. And its format is often wider than concerts. These are sport, music, extreme and even film festivals. Among the highlights of the French winter are the festival of extreme sports Winter X-Games Europe in Tignes, Avoriaz Film Festival and others.
Sport festivals hold the main place. Sports festivals and tournaments remain the main events of the winter at ski resorts. In addition to the traditional Alpine Ski World Cups and Championships many resorts have its own separate tournaments, which are also quite famous. These are the Four Hills Tournament, which is hold at ski resorts in Austria and Germany, and the Freeride Cup, which hosts Verbier, Chamonix, Aspen and Sochi.
Often ski festivals go beyond the ski resorts. An example is the festival of snowboarding Freeze Festival, which takes place in late October in London. Freeze Festival is a show and sport at the same time. Another significant event - the world's largest winter carnival - is held in Quebec.