Film comedy Lissy and the Wilder Kaiser
The ski holiday region at the Wilder Kaiser is delighted by the tremendous promotional impact of the new film comedy. Bully Herbig’s films have become cult classics. His new film, “Lissy and the Wilder Kaiser,” promises more out-of-the-ordinary fun.
The Wilder Kaiser as a film location
The popular ski area at the Wilder Kaiser has already benefited from the promotional impact of the TV series “Der Bergdoktor.” Filming by ZDF in the ski region will continue until early November. The first summit meeting of weather forecasters from all the major TV channels at the end of September also gave the ski region a valuable promotional boost.
Film comedy Lissy and the Wilder Kaiser
Date: 30/09/2026
Film comedy by Bully Herbig
Michael Bully Herbig’s original film comedy “Lissy and the Wilder Kaiser” fits perfectly with the ski region’s plans. McDonald’s massive promotional campaign for the film’s release starts on October 25 at all its restaurants.. 111 holidays in the Tyrolean ski region at the Wilder Kaiser are up for grabs. In addition, tickets to Herbig’s comedy can be won at more than 150 McDonald’s restaurants. TV channels such as ARD, Kabel1, ProSieben, RTL and Sat1 are broadcasting related commercials. For the ski area at the Wilder Kaiser, Bully Herbig’s “Sissi” parody is an ideal promotional platform. And McDonald’s nationwide campaign is launching at just the right time, ahead of the coming winter season.
Many a skier will once again choose the wonderful ski area at the Wilder Kaiser. Powder snow and cozy mountain huts. This ski region is among the finest ski areas in all of Austria. Night owls can also enjoy après-ski, romantic sleigh rides and cozy mountain huts after torchlit walks. A ski holiday here is sure to be a success.
