Wellness: an opportunity for Alpine hotels
Wellness holidays are in. The importance of wellness facilities in alpine tourism has grown considerably. The Alpine region is not just for ski holidaymakers. Many hoteliers have recognised new opportunities for tourism. Numerous facilities featuring health centres, wellness oases and a relaxing atmosphere have sprung up.
Guests’ expectations of quality
Guests’ expectations of quality have also risen. Taking responsibility for one’s health has become important. The wellness philosophy promotes a balanced, self-responsible way of life. This helps prevent illness and improve fitness and mental alertness.
Wellness: an opportunity for Alpine hotels
Date: 23/08/2011
Hotel wellness facilities help guests unwind and recharge. In the wellness oases of ski hotels, you can leave everyday life behind. Many wellness hotels offer spacious surroundings. The sheer space can help guests take a deep breath and reconnect with themselves.
Water and bathing areas surrounded by nature enchant visitors. They can relax and soon feel restored. Massages and beauty treatments also help. Before long, every guest finds their own ways to feel good.
Nature is once again part of the design. Natural building and decorative materials, beautiful lighting and spacious rooms. Contrasts with the conventional create a sense of freedom.
Wellness as a magic formula
Wellness is a magic formula for combating the pressure to perform and the stresses of everyday life in today’s hectic world. Alpine hoteliers recognised this trend 20 years ago. In idyllic landscapes ideal for ski holidays, wellness finds a harmonious setting. Here, mind and soul can feel free again.
The wellness opportunity for alpine tourism is immense. But hotels must keep pace with the industry’s constant change. The future of Alpine hotels lies in individual, specialised wellness offerings. Wellness facilities have long since become standard.
Sports, health, “sixty-plus” and children’s hotels are emerging. Medical spas with specialist medical care are in vogue. However, because of the high cost of medical investment, their numbers are likely to grow only to a limited extent
